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New Owners Plan Immediate US$10 Million Renovations
But Will Not Change Hotel’s Famous “Free Spirit” Motto
NEGRIL,
JAMAICA, February 20, 2013 – SuperClubs, the world’s only
Super-Inclusive resort group, announced today that the sale of its
famous Hedonism II property to international investor group Marshmallow
Limited is now complete. The newly formed company which now owns and
manages Hedonism II is headed by majority stockholder Harry Lange, Jon
Gross, the John Issa Family and Kevin Levee, the hotel’s current general
manager.
“All the paperwork has been completed and the handover
should be by the end of the week,” said John Issa, chairman of
SuperClubs. “We are very happy that Hedonism’s longtime friends and
supporters are now at the helm and the resort will be preserved for many
years to come by people who hold it as dear to their hearts as I do.”
For
more than thirty years, Hedonism II has enjoyed a reputation of
shattering inhibitions and provoking the kind of behavior people do not
talk about in polite circles. In this relaxed, no pressure environment,
guests are free to explore whatever alternative lifestyle they fancy.
Hedonism is as much about open minds as it is open bars.
Hedonism
II will not be rebranded and will continue to operate without
interruption to service. All reservations and tour operator contracts
will be honored.
Financier Harry Lange is excited to be involved
with this Jamaican icon and said, “I look forward to leading Hedonism II
into its next stage of life and continuing the extremely loyal
relationships with guests and travel partners the resort has long
enjoyed. We are planning an immediate US$10 million renovation including
room renovations, but have no intentions of changing the free spirit of
this special place, which will most certainly remain.”
“This
ownership group is ideal and should calm any fears that Hedonists might
have had about their beloved resort falling into the hands of someone
who has no understanding or experience in this market,” said Jon Gross.
Kevin
Levee, a 28-year employee of SuperClubs and the current general manager
of the resort added, “As someone who has been personally dedicated to
the resort and brand for the past 18 years, I am excited by the
prospects this new ownership structure brings. Hedo II is the original
lifestyle resort and we will bring it back to its former glory, starting
with the resurrection of full resort operations and the immediate
investment in many of the facilities.”
Sitting on 22 acres on
Negril’s scenic seven-mile beach amid ocean views and white sand beaches
are 280 beach- and garden-view rooms plus 12 suites with private
Jacuzzis and terraces for intimate time alone. From a wide array of
Super-Inclusive water and land sports to the late night Hurricanes club,
nightly themed parties and five bars, Hedonism II strikes the perfect
balance between a relaxing and rousing vacation. To learn more, CALL 888
8Classy.
SuperClubs continues to own and manage Breezes Bahamas
Resort & Spa and Breezes Grand Resort & Spa Negril, and also
operates and independently markets affiliate ROOMS resorts, and
Jamaica’s Negril Beach Villa.